The SWOT analysis (acronym for Strengths, Weaknesses, Opportunities and Threats) is a business analysis method.
The internal analysis refers to the two points "strengths" and "weaknesses", the external analysis to "opportunities" and "threats". After these points have been worked out, these findings are transformed into strategies in which the following points are combined:
- SO strategy (strengths & opportunities)
- ST strategy (strengths & threats)
- WO strategy (weaknesses & opportunities)
- WT strategy (weaknesses & risks)